This privacy policy, together with the legal notice, cookie policy, and any other policies referred to, identifies how personal data received on this website is collected and processed.
IDENTIFICATION DATA OF THE RESPONSIBLE PARTY
As required by current regulations, we inform you that:
1. The corporate name of the responsible party for this website is: Back to Basics Worldwide SRL, hereinafter referred to as Back to Basics Worldwide for the purposes of this legal notice and terms of use.
2. Its registered office is located at: Fray Angelico Nro 518 Dpt 104a, San Borja, Lima – Peru.
3. You can contact us via email at: info@btobww.com
4. Its corporate activity is: providing solutions in talent, culture, and business strategy for organizations.
DATA REQUESTED ON THE WEBSITE AND PURPOSE OF PROCESSING
1. Name, surname, email, phone number, company name, position, and service of interest in contact forms: to make any direct contact with Back to Basics Worldwide, whether to raise questions, comments, suggestions, request a service or product, or any other information. Failure to provide the minimum necessary personal data will prevent Back to Basics Worldwide from responding to the request.
2. Name, email: to access downloadable materials and other tools from Back to Basics Worldwide.
3. Name and email for the newsletter: with the express and voluntary consent of the data subject, the minimum necessary information will be requested on the website to send an automated commercial newsletter, which will inform about advertising, promotions, and other information about the services and/or products offered by Back to Basics Worldwide.
Back to Basics Worldwide will always ensure that the use of the website, the content, and the processing of users' personal data are carried out in the most appropriate manner. To this end, the user can always exercise their rights of access, rectification, limitation, cancellation, portability, erasure, or opposition, all in faithful compliance with the guidelines of the laws governing the matter, by writing to info@btobww.com.
Back to Basics Worldwide does not sell or will not sell users' personal data to other companies or third parties.
Back to Basics Worldwide will share the data it possesses with third parties only to fulfill the services contracted by a user, send the newsletter, comply with legal requirements, or for the administration of the website. For this purpose, appropriate confidentiality agreements between the parties will be provided.
Links to third parties that may be found on the website have privacy policies unrelated to Back to Basics Worldwide. Access to these sites shall be the user's responsibility, being their responsibility to know them and their decision to accept them or not.
FORMS
The website has 3 types of forms:
1. Contact forms: the user, client, or participant will find forms that facilitate communication with Back to Basics Worldwide to raise questions, comments, request a quote, book any of the services offered on the website, or assert any right they may have. Failure to provide the minimum necessary personal data will prevent Back to Basics Worldwide from responding to the request. The server of the website and Back to Basics Worldwide’s email server will be responsible for the processing.
2. Advertising forms: users, clients, or participants will be asked for their express and voluntary consent to provide Back to Basics Worldwide with the minimum necessary data to send advertising and commercial information related to the services and/or products offered by Back to Basics Worldwide, to be added to an automated email marketing file managed by the data controller indicated below. The processing of personal data in this section has been carried out with the data subject's consent.
3. Forms for the use of free and downloadable tools: the user will be asked for their name and email to use free and downloadable tools so that Back to Basics Worldwide can process the services requested by the client. The server of the website will be responsible for the processing and will be carried out with the data subject's consent.
RIGHTS
The user has the following rights related to their personal data:
1. Access: the user can contact Back to Basics Worldwide to know the data that has been collected about them.
2. Rectification: the user can at any time rectify the data they have provided to Back to Basics Worldwide.
3. Opposition: as long as it does not interrupt the provision of a service, or a legal obligation that Back to Basics Worldwide may have, the user may request the cessation of the processing of their personal data.
4. Deletion: as long as it does not interrupt the provision of a service, or a legal obligation that Back to Basics Worldwide may have, the user may request the deletion of their personal data.
5. Limitation of processing: as long as it does not interrupt the provision of a service, or a legal obligation that Back to Basics Worldwide may have, the user may request that their personal data be processed in the way they limit, for example by requesting that they not be modified, deleted, or erased.
6. Portability: whenever the user requests and it is possible, they may request a copy of their personal data in a structured, commonly used, machine-readable, and interoperable format, or request that it be transmitted to another data controller, provided that the processing is based on consent or within the framework of the execution of a contract.
7. Not to be subject to automated individual decisions: at Back to Basics Worldwide, no automated profiles are created that may significantly or negatively affect the user. Any decision based on an automated profile is solely for the purpose of sending the user information they have requested according to their browsing habits and material downloads on the website.
8. Information: the user has the right to know how their personal data is processed.
To exercise any of these rights, the user can write to the email info@btobww.com
DATA PROCESSORS
Back to Basics Worldwide needs the support of third parties to properly offer its services and products, with whom it enters into the appropriate confidentiality agreements and verifies compliance with data protection regulations. The data provided to these third parties may not be used for purposes not authorized by the data subject. In compliance with the principles of information and transparency, it is made known that these third parties are:
1. HubSpotCRM: HubSpot is a developer and marketer of software products based in Cambridge, Massachusetts, offering a complete suite of marketing, sales, and customer service tools for businesses of all sizes. You can see more information about their privacy policy here: https://legal.hubspot.com/legal-stuff
2. Facebook: Tool used as a social network and for the purpose of connecting with the data subject. The service is provided by Facebook Ireland Ltd., its servers are in the United States. They have adopted standard data processing clauses approved by the European Commission that can be consulted at: https://www.facebook.com/legal/terms/dataprocessing. You can check their privacy policy at https://www.facebook.com/business/gdpr. This tool also manages advertising that may be carried out on WhatsApp and/or Instagram, as well as data analysis and statistics for possible advertising segmentation.
3. Google: Sponsored advertising system (ADS), web analytics service to see website usage statistics (Analytics), and tag management system (Tag Manager). These services are provided by Google LLC, located in Mountain View, California, USA. They have adopted standard data processing clauses approved by the European Commission that can be consulted at: https://cloud.google.com/security/gdpr/resource-center. If you want more information about their privacy policy, you can check: https://policies.google.com/privacy
4. Instagram: Social network and application for uploading photos and videos owned by Facebook Inc., located at 1601 Willow Road Menlo Park, CA 94025, USA. If you are outside the USA or Canada, the data control entity responsible for the information is Facebook Ireland Ltd., located at 4 Grand Canal Square Grand Canal Harbour, Dublin 2, Ireland. They have adopted standard data processing clauses approved by the European Commission that can be consulted at: https://www.facebook.com/legal/terms/dataprocessing. For more information on the privacy policy, go to: https://help.instagram.com/155833707900388
5. WhatsApp: Tool used for communication with users, buyers, clients, and participants through WhatsApp Ireland Limited (for those located in Europe), which can be contacted via the link https://www.whatsapp.com/contact/?subject=messenger and its privacy policy can be viewed at https://www.whatsapp.com/legal?eea=1#privacy-policy
In specific cases, Back to Basics Worldwide may use applications or tools that have not been included or named in this list, the above being a better option that contributes to the completion of a specific task; if this happens, Back to Basics Worldwide will notify its users, clients, or participants as the case may be.
POLICIES RELATED TO THE NEWSLETTER
These policies will always be understood as a complementary part of the terms and conditions set out on the website, both being equally applicable in the event of a dispute. The privacy and intellectual property policy applied will be the same as that set out in the website's terms and conditions.
"Newsletter" will be understood as the digital bulletin that Back to Basics Worldwide periodically creates and sends to its subscribers through an external email service provider, to which the user has voluntarily subscribed.
Back to Basics Worldwide is not obligated to send the newsletter at defined periods, so it is entirely free to do so when it deems it appropriate. The user can always exercise their rights of access, rectification, cancellation, or opposition by following the instructions found in the newsletter's footer.
The user should not share its content with third parties, as this would violate Back to Basics Worldwide's copyright. The only possible distribution channel is managed and/or authorized by Back to Basics Worldwide.
Back to Basics Worldwide is not responsible for third-party content exposed in the newsletter; any dispute that arises must be dealt with directly with the person or company mentioned. All material displayed in the newsletter is protected by copyright in favor of Back to Basics Worldwide, and if it belongs to third parties, it will be understood that Back to Basics Worldwide has the proper authorization to use it as agreed with the author.
LEGITIMATE INTEREST
When launching new products or services, or special promotions for a limited time, the name and email of website users will be collected through a form. This personal data processing will be based on Back to Basics Worldwide's legitimate interest to increase its customer base, promote its services, and fulfill the purpose of sending the data subject the promised information on the website.
This processing will be carried out as long as Back to Basics Worldwide's legitimate interest persists. To enhance guarantees and respect for privacy, the option of voluntary exclusion from this advertising is offered through an easy and immediate method located at the bottom of the emails received.
To know if this interest is proportional and respectful of the data subjects' rights, a weighting has been carried out that can be requested at any time by writing to info@btobww.com.
TERM OF THE PROCESS
In the case of personal data provided for electronic commercial newsletters and the use of free or downloadable tools, it will be for as long as the data subject wishes to remain on the subscription list, so they can unsubscribe whenever they wish, automatically as indicated in each newsletter, or by writing to info@btobww.com.